MountainDew is a definite game changer in the beverage industry of Pakistan. The brand is competing on front foot with other brands and making its niche stronger with every passing day. People associate Mountain Dew with daring devils and youngsters who have the power to embrace challenges. Slogans like,

Dew Na Kia Toh Kia Jiya?

Do The DEW

are enough to make you gauge its target audience. Similarly, the kind of activities, Mountain Dew organizes all over Pakistan are for the fans of daring stunts and full dose of high octane fun. For instance, DewAction was organized in 2013 and 2015. Those events were amazing and loved by masses.

MontainDew Is Ready To Do The Dew Again!

This year again, Mountain Dew is back with another interesting campaign which is followed by a 3-Flavored-Product extensions. Yes, 3 new colors and flavors under the umbrella of Mountain Dew. The campaign is going viral with 2 trending hashtags over social media i.e. #DEWmocracy and #FlavorBattles. Following are the 3 Flavors which are introduced in Pakistani market last month.

Pitch Black

Pitch Black Mountain Dew

Pitch Black Mountain Dew

The flavor is for those who love the high dose of grapes, along with the citric tinge. This one's going smooth (according to a small survey conducted at 4 universities of Karachi)!

Live Wire

Mountain Dew - Live Wire

Mountain Dew – Live Wire

For those who love the orange blast to add vitality in their routine, this one's a sure eye-widener.

Blue Shock

Mountain Dew - Blue Shock

Mountain Dew – Blue Shock

Raspberry lovers should be excited, as this is a surprising shock for all you guys out there. Over social media this is the most talked about flavor.

But the interesting fact is, only one out of these 3 will stay in the market. So, this is the reason why the hashtag #FlavorBattles is associated with this campaign. The drill is simple, there will be voting for the best flavor and the one which will win from the voting poll will be the winner. So, the selection of the flavor will be based on democratic power i.e. Power Of Democracy (oopes #DEWmocracy) will be tested.

DEWMocracy Advertisement For The Campaign

The theme of the ad is very youthful, playful and challenge oriented. Hats off to the advertising team for coming out with an idea which speaks in clarity and simplicity. The ad features all the essential elements to make its viewers realize what is expected from them and what the brand is trying to communicate.

DEWMOCRACY Over Social Media

Even on Facebook and Twitter the discussions are going viral (all you need to do is search with the hashtags i.e. #FlavorBattles #DEWmocracy and #ReadyToVote). Celebrities like Hamza Ali Abbasi (a usual in the Mountain Dew gang) along with Bilal Lashari and Uzair Jaiswal are actively participating over Twitter and blogging community of Pakistan and Twiter-Nation from Pakistan is actively participating in social-conversations. Now here's a glimpse from the hyped launch and discussions.

Dewmocracy 4

All the best to the entire team of Mountain Dew Pakistan, for keeping its target market engaged on regular basis. May the best flavor win!

VOTE NOW!

By sending SMS to "9300"; Just SMS your favorite flavors' color "Blue", "Orange" or "Black"

Dewmocracy Pakistan 1

Shafiq Ul Hasan Siddiqui

About Shafiq Ul Hasan Siddiqui

Shafiq Siddiqui is a Digital Brand Strategist and Inbound Marketer. He has 8 plus years of extensive experience in the field of content writing, content curation and content marketing. Shafiq Siddiqui provides consultation to businesses and entrepreneurs for the creation and management of their social media marketing strategies. He has worked with international clients, based in US, UK, Canada and Europe. Shafiq Siddiqui has also worked for a Goal Based Social Network from Silicon Valley as Content Analyst and Social Media Director. Currently Shafiq Ul Hasan Siddiqui is working as Digital Brand Manager / Strategist at an international IT concern.